“Make the logo bigger” is such an overrated punchline in the design world. If you google search this line, you will find numerous memes with this line.
Fortunately or unfortunately it has become a worldwide tradition. “Make the logo bigger” is still the most common client feedback for creative work, and the quickest way to drive a creative director crazy, it’s painful feedback to implement.
A web agency called New Republique once channelled their client frustration into a prank. They created an actual Chrome browser extension that makes any logo in a ” browser window ridiculously large. In a client meeting, as soon as you hear the inevitable feedback “Make the logo bigger”, you can use the plug-in to make the logo on any website enormous.
As they put it:
“Click the unhappy client face icon in the toolbar for instant logo biggification … It’s the extension all creatives have been waiting for. A simple tool that lets you browse the web the way clients have always wanted. Hey presto — happy clients all round!”
The “make the logo bigger” feedback sometimes reflects a common misunderstanding about what makes a brand. A logo is only one part of a brand’s visual distinctive assets. The logo is important, but so is the colour, tone, slogans, characters. etc.